The release of the all-new 2013 Accord arguably marks the biggest launch in Honda’s history, and the automotive giant is not holding anything back. Coupled with a complete redesign and a whole slew of industry-leading standard features, the ninth generation Accord is living up to the hype of the media buzz surrounding its launch.
“The latest incarnation of the Accord represents the best value-per-dollar of any vehicle on the market,” said Chris Kelly, who road tested the all-new Accord for VehicleTests.com. “After seeing all the high-tech standard features that come with the Accord, I got reverse sticker shock because the car was so inexpensive with more technology and safety features than a lot of luxury cars that are twice its price,” which is why VehicleTests.com awarded the 2013 Honda Accord with its vaunted 5-Star rating.
The 2013 Accord comes at starting price of $21,680 with an array of hi-tech standard features, including a rearview camera and Expanded View Driver’s Mirror. Other standard technologies include Bluetooth HandsFreeLink phone interface, Multi-Information Display (i-MID), SMS text messaging function and Pandora Internet Radio interface. These are just some of the reasons for the high praise from VehicleTests.com, which produces independent test-drive videos for consumers.
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Citing "reverse sticker-shock" based on the vehicle's high-tech features compared to its affordable price, VehicleTests.com awarded the 2013 Honda Accord a 5-Star rating.
Drive safer
One of the features to which Kelly refers is the new Honda LaneWatch blind-spot display, which enhances visibility of the passenger-side roadway thanks to a camera that displays what is in your blind spot on the i-MID screen. The Lane Departure Warning system uses cameras to make sure the vehicle is aligned within the lines on the roadway and alerts the driver if he or she is drifting. There is also Forward Collision Warning, which alerts the driver if he or she is closing in too fast on the car ahead.
This new technology, coupled with the 2013 Accord’s standard safety features, also contributed to its 5-Star rating from VehicleTests.com. The vehicle comes with four-wheel anti-lock braking system, a total of six airbags, including front and rear head airbags and dual front side-mounted airbags. In addition, the Accord has emergency braking assist, electronic brake force distribution, both a driver and passenger head restraint whiplash protection system, stability and traction control and tire pressure monitoring. Additionally, the Bluetooth HandsFreeLink phone interface and SMS text messaging function allows for hands-free phone usage, which means less distracted driving.
Go faster for less
The 2013 Accord comes in eight different trim levels, from the standard LX to the EXL, including the all-new Sport and top-of-the-line Touring models. Engine options include the 2.4L four-cylinder with 185 horsepower and the six-cylinder with 278 horsepower, which is more horsepower than the Lexus ES, BMW 328i or Mercedes Benz C Class. However, more power doesn’t mean less fuel economy. Due to its new Earth Dreams technology, the 2013 Accord offers better gas mileage than previous Accords that had less horsepower.
While the all-new Accord has a lot more horsepower, the cabin was extremely quiet during the road test. “Normal conversation volume measures in at 65 decibels,” says Kelly. “The new Accord measures in at an exceptional 56 decibels. It was amazing to see the amount of soundproofing that Honda put into the vehicle.” Under the hood of the 2013 Accord, you’ll find a thick soundproofing mat, which helps keeps most engine noise away from the cabin. However, Kelly says that the Accord also features additional rubber gaskets around the edges, which provides even more soundproofing.
As part of its road-test, VehicleTests.com drove the vehicle for 50 miles on the highway at 60 miles per hour with cruise-control, in order to test the fuel economy — listed at 35 miles per gallon. Kelly and his team found that the Accord they tested actually exceeded the listed miles per gallon by a good amount. However, he could not disclose the actual figures for legal reasons.
The American-made Honda Accord has been one of the best selling cars in history, which is one of the reasons why it has boasted the highest resell value of any car in its class and has won many resell value awards from Kelley Blue Book and Edmunds.com. In fact, New York Honda dealers are already celebrating its sales success - it is selling faster than any Honda in history.
Based on early reception, this vehicle is receiving — including the high rating from VehicleTests.com — it looks like Honda’s problem is not going to be market share because customers know a deal when they see one. With industry-leading standard features, a shockingly low MSRP and more technology and safety features than many more expensive luxury vehicles, Honda may have a challenge keeping up with the demand in the market place.
“The new Accord is selling faster than any Honda in history,” said Rob Sabbagh, President of the Tri-State Honda Dealers Association.
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