Honda Cars : Honda Civic Tron Commercial | 2013 New Honda Car Reviews 0

Here's something I haven't seen before....

Honda Cars : Civic Nation Microsite: Mix your own Anthem | 2013 New Honda Car Reviews 0

Honda tunes into Civic Nation via anthem mix-off

Honda is rallying its peeps around a major Civic Nation mix-off in an effort to re-energize its Civic brand with younger demos. Leveraging the "United We Drive" campaign, which was first launched by Honda four years ago, the latest national program has a new spin - literally - by inviting Civic fans to create an "Anthem for the Nation" on a newly created sound track mixer from samples developed by local hip hop celeb Saukrates.

With media buys helmed by the brand's long-time agency PHD, and creative helmed by Toronto-based Grip, the new campaign spans TV, online, radio and out-of-home elements all designed to drive its target 18- to 34-year-old demo to the microsite. There, a mixer complete with a timeline scrubber and sync pads invites users to create a 30-second track from a choice of categories - Electronica, Hip Hop or Electro Pop.

The mixer engages users by allowing them to pull in different loops of instruments - percussion, organ, bass and strings - before publishing them to the site to garner votes. The anthem with top votes from the Civic Nation mix-off wins the prize: airing for two weeks as the intro to DJ megastar Starting from Scratch's show on the Traffic Flow MixShow on Flow 93.5 - a radio station with a highly urban and multicultural demo.

"Scratch is probably the most famous DJ in Canada," Ravi Dindayal, director, interactive at Grip tells MiC. "He has a very diverse audience and Civic is a very multicultural brand. We thought that the show was big enough to create a strong enough incentive."

To help users gain more votes (and tip off the viral aspect of the contest), Grip has also created a piece of player code that acts like an ad to the track, available on the microsite, that users can cut and post to their blog, on Facebook, MySpace or Twitter. Over 250 songs have been created over the past three weeks, and the site has received over 30,000 unique hits according to Google Analytics. "We tried to build as many social hooks as possible," notes Dindayal.

Source;

http://www.mediaincanada.com/articles/mic/20091015/hondatuner.html

Honda Cars : TOV: Next Generation Civic *Update* | 2013 New Honda Car Reviews 0

Over the past few months, we have heard rumors coming out of Japan that the next generation Civic's introduction could possibly be delayed by as much as a year. Now we have heard some stuff coming from sources in the US that seem to support these earlier rumors.

First, I would like to emphasize that what we've heard comes from a source who A) is NOT a Honda associate, B) not in any way affiliated with any of Honda's competitors, and C) has provided reliable information in the past. With that said, this information definitely falls into the unsubstantiated RUMOR category, so take it at face value until we have a better feel for its validity.

The rumors suggest that there has been some internal debate concerning the scope of the 9th generation Civic redesign. This debate has taken place between the American team and their counterparts in Japan, and word has it that the American team wanted to take a significant step forward with the 9th generation Civic while the Japanese team was more interested in making incremental improvements. This difference in opinion is said to have resulted in several redesigns, which have delayed the development. There are prototypes said to be running around doing testing in the USA, but even if a spy were to snag shots of these prototypes, supposedly there is little chance that the finished product will look much like the prototype.

At this point, details are few, but we're hearing that the 9th generation Civic will be dimensionally very close to the current model (Hopefully that means it won't gain any weight). Power is said to be up by 5-8% across the board, with an increase in displacement from 1.8L to 2.0L (R20?) for standard Civics. The Si will reportedly end up with around 210-215hp.

Even if the car were on track for a model year 2011 introduction, with an autumn 2010 introduction (which is still entirely possible), it's pretty early to be hearing these sorts of details, so things are obviously subject to change.

Source;
http://www.vtec.net/news/news-item?news_item_id=853379