Honda UK has snapped up the advertising spot before the premiere of James Cameron’s new movie, ‘Avatar’, to promote its latest work.The new 60-inch film, created by Wieden + Kennedy London, aims to showcase the breadth of Honda’s engineering experience; from ATVs, to marine engines, motorcycles, and the humanoid robot, ASIMO.‘Everything’ attempts to highlight how Honda has distilled that varied knowledge and expertise into the cars it makes today...
