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Showing posts with label Brand Perception. Show all posts
Showing posts with label Brand Perception. Show all posts

Honda Cars : Consumers see fewer differences among car brands | 2013 New Honda Car Reviews 0

Unknown | 6:49 AM
Brand Perception
Brand Perception

In our new survey, Toyota, Ford, Honda, and Chevrolet continue to lead in overall perception, but by a slimmer margin The perceived difference between the top car brands and the challengers is shrinking. That's the finding of the 2012 Car-Brand Perception Survey conducted by the Consumer Reports National Research Center. Toyota, Ford, Honda, and Chevrolet, which have been perennial leaders in the survey, maintained their top positions but have seen...


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Honda Cars : Toyota 8th, Honda 18th in ranking of 100 best global brands | 2013 New Honda Car Reviews 0

Unknown | 7:48 AM
Brand Perception
Brand Perception

NEW YORK —Toyota moved down by two notches to eighth place and Honda advanced to 18th from 20th in BusinessWeek’s annual ranking of the Best Global Brands for 2009, according to the latest edition of the business magazine. Coca-Cola retained its top slot for the ninth consecutive year, followed by IBM in second and Microsoft in third, both unchanged.GE ranked fourth and Nokia fifth, both also unchanged from 2008, the magazine said. Google climbed from 10th to seventh, with its brand value rising 0.25 percent in the past year, the largest percentage...


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Honda Cars : Acura Meets with Dealers talks about moving 'up a Tier' | 2013 New Honda Car Reviews 0

Unknown | 7:09 AM
Brand Perception
Brand Perception

Apparently Acura is having aspirations of moving one step closer to the BMW, Volvo, Mercedes, and Lexus level. I would imagine that alot of Acura's identity crisis has become as a result of recent 'brand studies' and where they are percieved next to their peers. http://bestscoops.blogspot.com/2008/01/honda-and-toyota-top-consumer-reports.htmlLet's face it, most of Acura's lineup is close to what is offered by Honda themselves (I still giggle when...


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Brand Perception Brand Perception