Honda Cars : Honda scoops European Excellence Award | 2013 New Honda Car Reviews 0

Honda Motor Europe's crowd-sourced, social media activated film project, Live Every Litre, has been recognised by the European Excellence Awards hosted in Prague last week (9 December, 2010).

Short-listed in a total of three separate categories - Best Campaign, Social Media and Automotive and Transport - Live Every Litre was rewarded in the Automotive and Transport category.

Laura Price, Social Media Manager for Honda Motor Europe, said: "Live Every Litre gave those who consume media online the chance to do something unique and different. This was such an exciting project for Honda because the crowd sourced nature of the campaign allowed the online community, rather than us, to mould the final outcome thereby tearing up the rule book on traditional car launches."

Marc-Oliver Voigt, Communications Director and Chairman of the Jury for the European Excellence Awards, commented: "As one of only 58 winners from a field of over 1,450 projects, Live Every Litre has been recognised as one of the best projects in European public relations over the past year."

Live Every Litre is a social media activated, European road trip documentary project which encouraged people to submit their dream journey to http://www.liveeverylitre.com, where the public could rate their stories. The best journeys were chosen and the participants invited to join the pan-European odyssey, having their experiences recorded as they drove a new Honda CR-Z hybrid coupe on their trip of a lifetime. Over 1000 applications were received from 28 countries. Filming took place over 38 days, starting in the Netherlands, heading down through Germany, Switzerland, Italy, France, Spain, Portugal and finishing at the infamous Nurburgring circuit in Germany.

All of the short films that introduce the cast and their individual stories can be viewed on http://www.liveeverylitre.com. Or join the conversation on www.facebook.com/liveeverylitre.

Source;
http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1641-DEFAULT,21,text,1/index.pmode

Honda Cars : A Project by Honda: LIVE EVERY LITRE (The Honda CRZ) | 2013 New Honda Car Reviews 0

What is this all about?
This summer we will proudly launch the CR-Z, the first sporty hybrid car. A car designed to capture the hearts and mind of a new generation - a generation that is interested in the world around them, who are independent, inquisitive, and not afraid to have an opinion.

To celebrate the launch of the CR-Z we want to do something we’ve never done before: we want to co-create and crowd-source a multilingual documentary film. A film about the extraordinary journeys real people go on in their lives. We’re interested in those journeys we say we’ll go on, but never do; the journeys that take us somewhere new, somewhere scary, somewhere fun, somewhere different.

That could mean re-tracing the journey your ancestors made, following a band, finding a lost relative, looking for love, fame or fortune, saying hello again, saying sorry.

Why are we doing it?
We’ve started this project because we are passionate about getting the most out of life. We are interested in the big stuff, the trivial stuff, the fun stuff, the stuff the breaks your heart - the stuff that makes life worth living.

How are we doing this exactly?
Anyone interested in being in the film, can apply to take part here on this website. You will be able to tell the world about yourself and the journey you would like to take via video, just text or photos. You can canvas for support across Facebook, Twitter or wherever you want. People can view all of these journeys here too and rate and comment on their favourites. The top rated, most popular journeys will make up the cast shortlist.

We have a fantastic, award-winning director on board, who together with a team of bloggers will pick the final cast from the shortlist and away we go.

There will be many stories shared and in turn we will share everything filmed online so you can unite the stories that were most important to you in your own way.

When?
You can apply to be in the film from the 4th February until 19th March. We’ll announce the selected journeys on the 5th April and we set out on the road filming on Saturday 1st May.

Link;
http://liveeverylitre.com/