Scion (56.9), Kia (52.4), Chrysler (49.1), Dodge (48.8) and Fiat (44.5) all posted improvements from last year’s Perceived Quality Study, but still fell behind the industry average of 59.1. It should be noted that while Kia ranked dead last in the latest Perceived Quality Study, the Korean brand’s perceived quality has improved steadily over the past four years. The Perceived Quality Study used data from 3,000 U.S. consumers, all compiled in late April.
Eric Lyman, ALG’s vice president of residual value solutions, said that changing the perception of quality is a long-term proposition. He noted that consumers have appreciated the product improvements made by Ford and Hyundai. He also noted that while Honda and Toyota remained widely recognized as quality leaders, the gap between them and other carmakers continue to erode as consumers increasingly consider brands like Subaru, Ford and Hyundai.
Meanwhile, Lexus, a division of Toyota, continues to be consumer’s top choice among luxury brands, with a score of 85.4. Lexus is closely followed by German brands Mercedes-Benz (82.9), BMW (81.5) and Porsche (80). ALG discovered that owners have the penchant to rate their brands higher than other brands. In the latest Perceived Quality Study, ALG found out that brand owners scored their brands 17 percent higher than other brands.
Source;
http://www.4wheelsnews.com/honda-and-toyota-still-perceived-as-top-quality-volume-brands/
