Honda Cars : Jalopnik: How Toyota tried to bar a blog from mentioning them ever again | 2013 New Honda Car Reviews

Honda Cars : Jalopnik: How Toyota tried to bar a blog from mentioning them ever again | 2013 New Honda Car Reviews 0

Unknown | 6:59 AM
Honda Cars : Jalopnik:  How Toyota tried to bar a blog from mentioning them ever again | 2013 New Honda Car Reviews
Honda Cars : Jalopnik: How Toyota tried to bar a blog from mentioning them ever again | 2013 New Honda Car Reviews

Interesting read....
Toyota has sparked a controversy in Brazil for attempting to legally bar a media outlet that dared publish spy shots of a new Corolla from ever mentioning the Toyota brand name again. Jalopnik Brazil editor Leo Nishihata explains. — Ed.

About a month ago, spy shots of an upcoming Corolla published by the Brazilian blog Notícias Automotivas triggered something unheard of: an auto manufacturer attempting to permanently bar a media outlet from mentioning its brand. Now other outlets are starting to push back. Is it worth it, Toyota?

At first sight, the letter written by lawyer Rosana Bermejo is so superficial it could be phony. It wastes several lines extolling the history and image of Toyota in Brazil until it gets to March 23rd, when a post on Noticias Automotivas presented pictures and details of the Toyota Corolla S, a version to be launched in Brazil in 2012.

According to Eber do Carmo, editor-in-chief of Noticias Automotivas, the post has been written after spy shots were sent by a reader, and accurate info obtained from sources in the plant. (The article has been removed, but it is still available in Google cache.)

In its notification (PDF), Toyota claims that this release constitues "unfair business practice" and that "such release is unfit and unauthorized, causing Toyota a huge damage, once the release of those images spoils the customer's expectation towards news about the product."

For the rest of the article, follow the link;
http://ca.jalopnik.com/5797750/how-toyota-tried-to-bar-a-blog-from-mentioning-them-ever-again

  • 2013 Honda Car Reviews, Car Pictures and Prices, Honda New + Used Car Reviews, New Honda Cars : HONDA CRV, Honda Brio, Honda Amaze, Honda City, Honda Odyssey, Honda Accord, Honda Assure, Honda Auto Terrace, Honda Customer Jazz, honda crv, honda cr v used, honda crv reviews, honda crv price, honda cr v mpg, honda crv 2013, honda crv for sale, honda crv lease, honda crv gas mileage, honda crv accessories, honda cr v awd, honda crv awd system, honda crv air filter, honda crv all weather floor mats, honda cr v awd review
  • You're reading the article about

    Honda Cars : Jalopnik: How Toyota tried to bar a blog from mentioning them ever again | 2013 New Honda Car Reviews

    You can bookmark this page with URL https://hondacarscoop.blogspot.com/2011/05/honda-cars-jalopnik-how-toyota-tried-to.html. You can copy paste if this article "Honda Cars : Jalopnik: How Toyota tried to bar a blog from mentioning them ever again | 2013 New Honda Car Reviews" is useful for you or your friends, but don't forget to give the link Honda Cars : Jalopnik: How Toyota tried to bar a blog from mentioning them ever again | 2013 New Honda Car Reviews as source. Thanks!

    , , , , , , ,

    0 Responses So Far:

    Honda Cars : Jalopnik:  How Toyota tried to bar a blog from mentioning them ever again | 2013 New Honda Car Reviews

    Please Share Your Opinion About Honda Cars : Jalopnik: How Toyota tried to bar a blog from mentioning them ever again | 2013 New Honda Car Reviews