By Gabriel Beltrone
In a salute to the flimsy plastic cars that come shrink-wrapped in breakfast cereal, the Vancouver arm of digital agency Dare assembled this gigantic box of knockoff Cheerios, then put a real Honda Civic in front of it. The conceit is a bit fantastical. It's supposed to make driving seem more fun—ostensibly like playing with a toy car—and thus help British Columbia Honda peddle the Civic model. But it's mostly a clever spectacle for rubberneckers, joining a growing genre of over-the-top auto-related ad constructions. Kind of like the insanely tall ramp Hot Wheels is building at the Indy 500 to sell toys—only more cutesy and less terrifyingly badass. In the U.S., of course, Civic campaigns are monstrous, too—though a bit hairier. Via Creative Criminals.
Source;
http://www.adweek.com/adfreak/canada-honda-civics-come-giant-boxes-fake-cereal-131936
Home
» 2012 Honda Civic Marketing
» Auto News
» Honda
» Honda Ads
» Honda Advertising
» Honda Cereal Car
» Honda Marketing Strategy
» Honda Cars : In Canada, Honda Civics Come in Giant Boxes of Fake Cereal | 2013 New Honda Car Reviews
Honda Cars : In Canada, Honda Civics Come in Giant Boxes of Fake Cereal | 2013 New Honda Car Reviews | 0 |
Honda Cars : In Canada, Honda Civics Come in Giant Boxes of Fake Cereal | 2013 New Honda Car Reviews |
2013 Honda Car Reviews, Car Pictures and Prices, Honda New + Used Car Reviews, New Honda Cars : HONDA CRV, Honda Brio, Honda Amaze, Honda City, Honda Odyssey, Honda Accord, Honda Assure, Honda Auto Terrace, Honda Customer Jazz, honda crv, honda cr v used, honda crv reviews, honda crv price, honda cr v mpg, honda crv 2013, honda crv for sale, honda crv lease, honda crv gas mileage, honda crv accessories, honda cr v awd, honda crv awd system, honda crv air filter, honda crv all weather floor mats, honda cr v awd review
Honda Cars : In Canada, Honda Civics Come in Giant Boxes of Fake Cereal | 2013 New Honda Car Reviews
You can bookmark this page with URL https://hondacarscoop.blogspot.com/2011/05/honda-cars-in-canada-honda-civics-come.html. You can copy paste if this article "Honda Cars : In Canada, Honda Civics Come in Giant Boxes of Fake Cereal | 2013 New Honda Car Reviews" is useful for you or your friends, but don't forget to give the link Honda Cars : In Canada, Honda Civics Come in Giant Boxes of Fake Cereal | 2013 New Honda Car Reviews as source. Thanks!2012 Honda Civic Marketing , Auto News , Honda , Honda Ads , Honda Advertising , Honda Cereal Car , Honda Marketing Strategy
0 Responses So Far:
Please Share Your Opinion About Honda Cars : In Canada, Honda Civics Come in Giant Boxes of Fake Cereal | 2013 New Honda Car Reviews