Honda Cars : Hotwheels gets creative in recent Ads | 2013 New Honda Car Reviews 0

Don't you just wish they built motorways like this? Sadly they don't; it's just an advertisement for Hot Wheels, who constructed a giant faux-loop on a motorway bridge in the Colombian capital Bogota. But we really, really want it to be real. You can almost imagine a giant hand entering stage left to whizz a shiny-wheeled car around the loop. Sadly, this is merely a new marketing wheeze from the toy-car company, part of a campaign that has also involved projecting a giant virtual Hot Wheels race track onto the side of a building in Australia. But this latest stunt seems to have worked rather well at PH HQ, where more than one of our number are planning an excursion into the loft this evening to see if we can find our old sets. Or failing that a quick trawl through the depths of eBay... Source; http://www.pistonheads.com/news/default.asp?storyId=23448