Honda Cars : Environmental group sues Honda for "Save The Earth" trademark infringement | 2013 New Honda Car Reviews

Honda Cars : Environmental group sues Honda for "Save The Earth" trademark infringement | 2013 New Honda Car Reviews 0

Unknown | 6:54 AM
Honda Cars : Environmental group sues Honda for "Save The Earth" trademark infringement | 2013 New Honda Car Reviews
Honda Cars : Environmental group sues Honda for "Save The Earth" trademark infringement | 2013 New Honda Car Reviews

You gotta be kidding me....
All Honda wanted to do was save the Earth, one gallon of gasoline at a time. It turns out, though, that in the act of saving said Earth, the Japanese automaker stepped on a few toes – namely, those of Save the Earth Enterprises, an environmental group based in the United States.

See where this is going? That's right, Save the Earth Enterprises, which trademarked the slogan 'Save the Earth' way back in 1972, has sued Honda and its advertising agency, Rubin Postaer & Co., for infringement. The lawsuit seeks to recover Honda's profits from a recent ad campaign for the Civic and to stop future use by Honda of the Save the Earth trademark.

"The Honda ad campaign confused people into thinking that we endorsed Honda or were affiliated with Honda. We aren't affiliated with them and don't endorse them," said Neal Pargman of Save the Earth Foundation in a statement you'll find after the jump. The statement adds that Honda ignored cease-and-desist letters from the foundation. Perhaps they were too busy... saving the earth?

PRESS RELEASE:

Environmental Group Sues Honda, Ad Agency for Trademark Violation
SAN FRANCISCO, Dec. 23 /PRNewswire-USNewswire/ -- Environmental group Save the Earth Enterprises, Wednesday sued American Honda Motor Co. and its advertising agency, Rubin Postaer & Co., for using its "Save the Earth" trademark without permission in Honda's recent advertising campaign for the Honda Civic.

The lawsuit, filed in U.S. District Court in San Francisco, seeks to recover Honda's profits from the ad campaign and to stop future use by Honda of the Save the Earth trademark.

"The Honda ad campaign confused people into thinking that we endorsed Honda or were affiliated with Honda. We aren't affiliated with them and don't endorse them," said Save the Earth Foundation Neal Pargman.

Pargman noted that he has been selling merchandise bearing the Save the Earth trademark since 1972 and holds a U.S.-registered trademark. Honda's commercial, showing several uses of Save the Earth trademark, used the Foundation's trademark without permission, and ignored cease-and-desist letters from the Foundation.

Source;

http://www.autoblog.com/2009/12/28/environmental-group-sues-honda-for-save-the-earth-trademark-in/

  • 2013 Honda Car Reviews, Car Pictures and Prices, Honda New + Used Car Reviews, New Honda Cars : HONDA CRV, Honda Brio, Honda Amaze, Honda City, Honda Odyssey, Honda Accord, Honda Assure, Honda Auto Terrace, Honda Customer Jazz, honda crv, honda cr v used, honda crv reviews, honda crv price, honda cr v mpg, honda crv 2013, honda crv for sale, honda crv lease, honda crv gas mileage, honda crv accessories, honda cr v awd, honda crv awd system, honda crv air filter, honda crv all weather floor mats, honda cr v awd review
  • You're reading the article about

    Honda Cars : Environmental group sues Honda for "Save The Earth" trademark infringement | 2013 New Honda Car Reviews

    You can bookmark this page with URL https://hondacarscoop.blogspot.com/2009/12/honda-cars-environmental-group-sues.html. You can copy paste if this article "Honda Cars : Environmental group sues Honda for "Save The Earth" trademark infringement | 2013 New Honda Car Reviews" is useful for you or your friends, but don't forget to give the link Honda Cars : Environmental group sues Honda for "Save The Earth" trademark infringement | 2013 New Honda Car Reviews as source. Thanks!

    , , , , , , ,

    0 Responses So Far:

    Honda Cars : Environmental group sues Honda for "Save The Earth" trademark infringement | 2013 New Honda Car Reviews

    Please Share Your Opinion About Honda Cars : Environmental group sues Honda for "Save The Earth" trademark infringement | 2013 New Honda Car Reviews