Honda Cars : Acura no longer gunning for Teir 1 luxury, will offer ’sensible’ luxury vehicles | 2013 New Honda Car Reviews

Honda Cars : Acura no longer gunning for Teir 1 luxury, will offer ’sensible’ luxury vehicles | 2013 New Honda Car Reviews 0

Unknown | 7:25 AM
Honda Cars : Acura no longer gunning for Teir 1 luxury, will offer ’sensible’ luxury vehicles | 2013 New Honda Car Reviews
Honda Cars : Acura no longer gunning for Teir 1 luxury, will offer ’sensible’ luxury vehicles | 2013 New Honda Car Reviews

After dropping plans to produce an Acura NSX along with the cancellation of a V8 engine and a rear-wheel-drive program, Acura is reversing its direction in North America.

There is “a certain level of confusion” about Acura in the marketplace, Honda Motor Co. CEO Takanobu Ito told Automotive News. “We are in the midst of big changes. We’ve changed the direction of research and development.”

Ito said that he sees the “future of Acura as a merger of BMW and Audi–something between high technology and high performance.” But until Acura gets everything sorted out, it will be in a “low-growth period of developing new products,” Ito said.

Dealers who invested a lot of money in upgrading their showrooms are understandably angry. Dealer Dave Contant, who owns an Acura store in Mission Viejo, California, said dealers may not be able to wait out the transition.

“The direction of product will be completely different from where it was a few years ago,” Conant said. “The previous direction of shooting for being a Tier 1 luxury brand is not going to be the same.”

New products in the pipeline include the Acura ZDX crossover, which will be available later this winter, and the wagon version of the TSX, which will arrive next fall. Officials are also said to be hinting at an entry-level model that will compete with the BMW 1-Series and the Audi A1 (think of it as the revival of the RSX).

At a recent, dealership meeting, executives told dealers that they will introduces a new product every year, however, there is a delay in the pipeline.

Source (via egmcartech);
http://www.autoweek.com/article/20091102/CARNEWS/911029995

  • 2013 Honda Car Reviews, Car Pictures and Prices, Honda New + Used Car Reviews, New Honda Cars : HONDA CRV, Honda Brio, Honda Amaze, Honda City, Honda Odyssey, Honda Accord, Honda Assure, Honda Auto Terrace, Honda Customer Jazz, honda crv, honda cr v used, honda crv reviews, honda crv price, honda cr v mpg, honda crv 2013, honda crv for sale, honda crv lease, honda crv gas mileage, honda crv accessories, honda cr v awd, honda crv awd system, honda crv air filter, honda crv all weather floor mats, honda cr v awd review
  • You're reading the article about

    Honda Cars : Acura no longer gunning for Teir 1 luxury, will offer ’sensible’ luxury vehicles | 2013 New Honda Car Reviews

    You can bookmark this page with URL https://hondacarscoop.blogspot.com/2009/11/honda-cars-acura-no-longer-gunning-for.html. You can copy paste if this article "Honda Cars : Acura no longer gunning for Teir 1 luxury, will offer ’sensible’ luxury vehicles | 2013 New Honda Car Reviews" is useful for you or your friends, but don't forget to give the link Honda Cars : Acura no longer gunning for Teir 1 luxury, will offer ’sensible’ luxury vehicles | 2013 New Honda Car Reviews as source. Thanks!

    , , , , ,

    0 Responses So Far:

    Honda Cars : Acura no longer gunning for Teir 1 luxury, will offer ’sensible’ luxury vehicles | 2013 New Honda Car Reviews

    Please Share Your Opinion About Honda Cars : Acura no longer gunning for Teir 1 luxury, will offer ’sensible’ luxury vehicles | 2013 New Honda Car Reviews