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Looks like Mazda will officially introduce their new 2010 Mazda 3 for Novemeber 19th at the LA Auto Show. This is a VERY important car to Mazda and it looks like it's going to be an impressive offering. Coincidently, Honda was expected to have the Civic go through a major model change in 2010, although with the minor model change that the Civic went through for 2009, I'd expect a 2011 date for the full Civic make over.

Mazda PRESS RELEASE

All-New Mazda3 Sedan to Debut at the 2008 Los Angeles Auto Show

HIROSHIMA, Japan-Mazda Motor Corporation has confirmed that the sedan version of the all-new Mazda3 (known as Mazda Axela in Japan), fully redesigned for the first time in 5 years, will be revealed at the Los Angeles Auto Show*1 on November 19, 2008.

The covers will be pulled off during Mazda's press conference from 12:20 to 12:45 (local time) revealing the all-new Mazda3, the latest evolution of Mazda's Zoom-Zoom spirit.

All-new Mazda3 sedan (North American specification)

Every element of the all-new Mazda3 has been developed for heightened exhilaration, with a more refined sporty ride, top class fuel economy and quietness. Environmental and safety features, based on Mazda's long-term "Sustainable Zoom-Zoom" vision, aim to achieve a balance with fun-to-drive. Add in a new expressive face and Mazda's dynamic design elements, and the all-new Mazda3 is everything a driver could ask for in a sports compact.

The brand new version of Mazda's best-selling sports compact carries forward the heritage of Mazda and the pedigree of the current Mazda3. Since its launch in 2003, the current Mazda3 has sold approx. 1.8 million vehicles*2 in over 100 countries and has won more than 90 global motoring awards*3 to date. The Mazda3 accounts for almost one in three Mazdas sold every year.

Following the world debut of the North American specification sedan with 2.0- and 2.5-liter engines at the show, the five-door hatchback version will be revealed in line with Mazda's global sales schedule.

Source;
http://www.mazda.com/publicity/release/2008/200810/081009.html