
Since American toy maker Mattel introduced the first Hot Wheels die cast car in 1968, very little has changed except one major item - the design. The iconic success of the 1/64th scale cars is due to the innovative designs over the years, and to celebrate the brand's 40th Anniversary, Mattel invited auto manufacturers to participate in the Hot Wheels Designer's Challenge.Debuting at last year's Specialty Equipment Market Association (SEMA) show,...
