A new survey from Consumer Reports shows that Honda (NYSE: HMC) is currently the top auto manufacturer in terms of customer loyalty, with 68% of current owners saying that they are likely to purchase another Honda as their next vehicle.
Ford Motor Co (NYSE: F) ranked second in the report, with 61% of its owners saying that their next vehicle would likely be a Ford. This is a notable increase from its numbers two months again when Ford was fourth on the list, and just 51% of its drivers said they were loyal to the brand.
Consumer Reports surveyed 1,704 U.S. adults that currently own a Chevrolet, Dodge, Ford, Honda or Toyota vehicle.
Toyota took a major hit in loyalty from their customers after several highly publicized news items came out questioning the quality of and safety issues in several of their models. As a whole, the Japanese automaker has slipped to number three with 57% of its customers saying that they would buy a Toyota as their next new vehicle, a 13% decline from their December 2009 results when it had a 70% probable customer retainment rating.
Source;
http://www.americanbankingnews.com/2010/05/16/consumer-reports-says-honda-nysehmc-and-ford-nyse-f-top-brand-loyalty/
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