Here's a little snipet of the article, btw, it's a really good read even if you're not thinking of buying one.
"But which is the more important hybrid? That leads us back to the issue of price. Although the Prius will eventually entail such far-reaching technologies as lithium batteries and possibly plug-in capability, that's in the future. Not now. And when these two go on sale, the price spread is likely to be at least $3000.
Starting at just over $20,000, the 41-mpg Insight is the first hybrid that's simultaneously within the reach of just about every pocketbook and also a solid business proposition for its builder. Amazingly, it delivers nearly identical mileage as the current Prius at about 85 percent of the price. The incremental value of 50 mpg versus 41 mpg -- whether you judge it by gasoline cost, greater national security, or CO2 reduction -- seems dwarfed by the benefit of its potential sales volume. It's a milestone that can't go unnoticed.
1ST PLACE HONDA INSIGHT
An imperfect car, loud and coarse-riding, and also perhaps the most important hybrid ever built.
2ND PLACE TOYOTA PRIUS
The world's best hybrid has become more solid and refined, yet has somehow upped its fuel economy as well. It's an engineering triumph for the textbooks.
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